With one billion monthly active users worldwide, TikTok is becoming one of the most popular social media platforms. While this huge user base may be reason enough for brands to start using the platform, there is also the fact that TikTok users spend around $110 million per month, making it the most profitable app.
If this convinces you to use TikTok for your business, this article will help you navigate the platform and increase a lot of new TikTok followers. Read on to find out how to get started with TikTok for business.
Complete Guide: How to Use TikTok for Business:
Who should use TikTok?
According to statistics, 25% of TikTok users are between 10 and 19 years old. People between the ages of 20 and 29 now make up 22.4% of the platform’s user base. People between the ages of 30 and 39 make up 21.7% of TikTok’s total audience.
In addition, 20.3% of users are between 40 and 49 years old. The remaining 11% are people over 50 years old. So if your assumptions about the platform’s demographics keep you from using TikTok, these numbers show that the platform’s audience is much more diverse than you think.
06 Steps to Use TikTok for Business
If you’re convinced that TikTok is the right choice for your business, it’s time to learn how to start using it. Follow these 06 steps to utilize TikTok for business:
Create a TikTok business account
The first step is of course to create a professional account. To do this, download the app and register by entering your phone number or email address. If you have registered a social media account for your business, you can also use it to log in to TikTok.
On the Me page, click the “…” button at the top and select “Manage Account.” Select “Upgrade to a Professional Account,” select the category that best suits your industry, and you’re done. You now have a TikTok Business account that you can use to engage with your audience and publish content about your business.
Optimize your profile
If you’re serious about using TikTok for work, just having an account isn’t enough. After you create your account, you can edit your profile. This is an important step because your profile serves as a digital showcase for your business. That’s why it’s important to optimize it to authentically represent your brand.
this means you need to update your bio, profile photo, and URL. Here are some best practices to help you complete this step successfully:
Choose a nice and clear photo that is according to your brand
Your profile photo should not only look good but also visually represent your brand. Make sure all your social media accounts have a consistent, cohesive visual identity. You should use the same logo and/or colors so that people can make an immediate connection between your TikTok profile and your brand.
Understand your target audience
While your specific purpose may be unique, the main reason you use TikTok: is to connect with your audience. But you can’t connect with your audience if you don’t create content that engages them. That’s why it’s so important to take a closer look at your audience and understand what content they will be interested in.
As mentioned, TikTok has a diverse user group, although it is perhaps most popular with Generation Z. Consider where TikTok’s user base intersects with your target audience. You can also look for ways to reach new and unexpected audiences.
Make sure you study this audience carefully to understand their behavior, likes, and interests so you can develop a compelling content strategy that will resonate.
Understand how the TikTok algorithm works
If you’re serious about using TikTok for your business, understanding how the platform’s algorithm works is a crucial step. You need to know the factors that influence the TikTok algorithm so that you can use them to your advantage and improve your visibility on the platform.
This includes adding an appropriate caption and relevant and popular hashtags to increase visibility to the right audience. In addition to the information in your video, such as captions and hashtags, user interactions play an important role in influencing the algorithm.
That’s why it’s important to create content that people want to see and interact with. The goal is to increase engagement with your audience so more people notice your content on their For You pages.
Additionally, using TikTok’s most popular sounds is a great way to increase your visibility in the TikTok algorithm. Look for ways to use them in your videos to make it easier for people looking for audio to find your content.
Research competitors
Are your competitors on TikTok? If so, what do they do? What types of content do they create and are their followers engaged?
Look at your top competitors and find out what works for them and what doesn’t. This is a great way to develop your TikTok marketing strategy. Since they have already tried the platform, they can be a valuable resource for your business.
Make sure you pay close attention to the types of content that generate the most interest. See if there are any creative approaches you can emulate or be inspired by.
Develop an effective content strategy
Based on your research, you can start developing your TikTok content strategy. This includes providing details such as the types of content you create and the frequency with which you publish new content.
Although entertainment and dance content dominates the platform, informative and practical content is equally popular. This means instructions, how-to videos, DIY tips, tutorials, and more. Then find a way to incorporate these categories into your content strategy to engage your audience. Additionally, try to find a balance between different types of content to diversify your feed and attract the attention of different people.
For example, fun and entertaining videos like those from BarkBox can be great for overall engagement. You can also offer tutorial videos on how to get the most out of your products to inform and educate your audience. This is a great way to increase people’s engagement with your brand’s content so they keep coming back for more.
